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The primary focus is on forms of discourse participation that are unique to online environments-voting, creating subreddits, commenting on threads-and their relationship to the ' ideological intervention ' that maps sociocultural meaning onto contextual language use whenever and wherever it occurs. It also sheds light on the strengths and limitations of Reddit as a mechanism for health and treatment information.īuilding on recent work in linguistic anthropology, this paper addresses textually mediated participatory practices on the online platform. r/askgaybros and its conclusions may be of interest to healthcare professionals interested in addressing PrEP stigma and misinformation in platform-mediated spaces. Further, it serves to clarify how the unique functionalities of Reddit influence the fundamental conclusions made about PrEP and its consumption. It acts as an opportunity to explore how PrEP is communicated online. r/askgaybros is a self-moderated community of gay-identifying men and men-who-sleep-with-men (MSM). This research develops a mixed-methods critical discourse analysis of a digital platform central in PrEP's online negotiation, namely the subreddit r/askgaybros. Due to this skepticism, social networking sites have emerged as fundamental platforms upon which information about PrEP is disseminated, negotiated, and consumed. Despite acclaim, PrEP remains a controversial and stigmatized solution for preventing HIV. In 2012, the approval of Truvada (emtricitabine/tenofovir) as an HIV (human immunodeficiency virus) preventative medication called PrEP (pre-exposure prophylaxis) made meaningful disruption to the spread and transmission of HIV viable. The article analyses threads and comments from the MensRights subreddit, an understudied digital space.

These previously unexplored online discourses and interactions provide us with a valuable insight into the construction of notions of online acceptability and deviance vis-à-vis digital communication, the boundaries between online/offline violence, and (online) culture wars. This includes the denigration and abuse aimed at feminists and social-justice warriors (SJWs). It focuses on Men’s Rights Activists’ (MRA) discussions of trolling and gendered violence, and their online othering of ‘outsiders’. This chapter adds to the growing body of literature on online misogyny by focusing on an online culture which perpetrates and encourages forms of online misogyny and violence. However, the various (online/offline) discourses and representations of online misogyny are still relatively understudied (Lumsden and Morgan, 2017), as are victims’ everyday experiences of online abuse, and the ways in which online abuse and trolling is framed, defined, constructed and understood by online users – both victims and the perpetrators. This includes the abuse received by feminist activists online (Megarry 2014 Lewis et al. 2002 Hardaker 2010 Mantilla 2015 Phillips 2015) and online hate. Recently, academic attention has turned to understandings of online misogyny, e-bile (Jane, 2014), trolling (Herring et al.

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